Media Coverage of Caravan
Publishers Weekly
Caravan Ready to Roll
April 4, 2006
As The Caravan Project gets set to roll out early next year, the enterprise’s founder, Peter Osnos, used the media column he now writes for the Century Foundation to explain why he believes the project is the next step in getting books into consumers'hands. The industry must have efficient ways to deliver information to readers in whatever form they ask for it, Osnos argues. “In today’s world, books have to compete with so much else for people's time that unless they are present when and how the prospective readers wants them, attention will immediately turn elsewhere,” Osnos writes.
With that in mind, Caravan will make books simultaneously available in five formats--traditional hardcover and trade paperback editions as well as e-books and audio books, which will be available for download either in their entirety or in chapters.
Caravan is being backed with a grant from the MacArthur Foundation. Publishers participating are the University of North Carolina Press, Beacon Press, New Press, the University of California Press, Yale University Press and the Council on Foreign Relations Press. Borders will carry the line in selected stores and a number of independent bookstores have signed on as well. Ingram and Lightning Source will provide content management, fulfillment and other backoffice services.
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